Ride The Wind At The Cadillac V-Performance Lab


When you think of Cadillac, we’d be willing to bet the word “racing” isn’t among the words or images that come to mind. Most people either think of Cadillac as the gas-guzzling behemoths of yesteryear (complete with fins) or the more modern sedans bearing the Cadillac name like the ATS or the CTS. But, what many people are not aware of is the “V” versions of these models.

The ATS-V and the CTS-V are the power players of Cadillac’s incredible line of luxury sedans, coupes, and SUVs. When we say “power”, we mean it. There is a beast of a drivetrain underneath the ATS-V and CTS-V’s sleek exterior and Cadillac has a brilliant way of proving that to a fortunate few of their customers with their aptly named “V-Series Performance Lab Event”.

This event is held a few times each year in Austin, Texas at the Circuit of the Americas (COTA). The bad news is Cadillac sends invitations to this event to a select few of their customers. The good news is, the event is free should you get one of these invites. The freebies are limited to two on-track sessions but if you want an all-day pass along with tons of racing opportunities, vehicle options, and Caddy-swag, the pricetag is $695.

The best news is even if you never get a chance to race a CTS-V on a F1 racetrack, you can test drive a brand new Cadillac ATS-V or CTS-V any time you want to at Ron Carter Cadillac. We have the purchasing and leasing deals that can put one of these luxuriously powerful vehicles in your garage today! Stop into our showroom or shop us online and don’t just own the most powerful luxury sedan on the market; own the road.



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